Spotted by our MD, this simple yet revolutionary idea for packaging water has been the buzz of the creative department today.
Not only does it demonstrate a forward-thinking approach to displaying mineral water but is eco-friendly in principal too - 90% of the Boxed Water container is made from renewable resources, from ethically managed forests, and, because of the shape of the packaging it can be shipped flat to the water plant. Also when transporting to store more boxes than bottles can fit in a truck and therefore has less carbon expenditure - genius!
Further to boxed water.... if the container can be linked/secured to an adjacent container (bayonet design [cf. camera lens] end to end, side to side; or Lego style) then you may have the basic building 'brick' for 3rd World Housing. Loads of other considerations of course, this is just taking the principle a little bit further.
Posted by: GRAEME HEATON | May 16, 2009 at 11:30 AM