Careless talk sets the industry back

The new logo of the 2012 Olympics has already prompted much debate, and most of it is not exactly glowing praise, it must be said. But the most depressing thing is the way the various partners are talking about it.

Tony Blair wants people to "be inspired to make a positive change", Jacque Rogge says it "graphically captures the essence of the London games" and Ken Livingston has remarked that it shows "what London has become".

There's nothing quite like design by committee and senior figures co-opted into talking marketing bollocks to really damage the industry's reputation and standing.